‘NBC Nightly News’ Wins Week of Nov. 27

Dec 5, 2006  •  Post A Comment

“NBC Nightly News With Brian Williams” won the ratings race the week in which the anchor and his counterparts spent a lot of effort and money on two days in Amman, Jordan, to cover the Mideast summit about the increasingly volatile situation in Iraq.

Second-place ABC’s “World News With Charles Gibson,” less than 500,000 viewers behind, was the only broadcast network flagship newscast to show growth compared to a year ago.

According to data from Nielsen Media Research for the week of Nov. 27, “NBC Nightly News” averaged 9.84 million total viewers, a decrease of 6 percent from a year ago.

ABC’s “World News” averaged 9.38 million total viewers, up 3 percent year-to-year.

“CBS Evening News” averaged 7.69 million total viewers, down 4 percent from a year ago. It was the fourth consecutive week in which “Evening News” drew a smaller audience than a year ago, when Bob Schieffer was anchoring.

In the competition for viewers 25 to 54 years old, the demographic that drives ad pricing in news programming, “Nightly” averaged a 2.6 rating/9 share (down 12 percent). “World News” averaged a 2.5 rating/9 share (down 4 percent). “Evening News” averaged 2.0/7, the third time in four weeks it has fallen short of year-ago numbers (down 4 percent).

(A ratings point represents the percentage of homes in the U.S. TV universe that were watching a particular show. The share represents the percentage of sets in use that were tuned to the show.)

For the November sweeps, which ended Nov. 29, “Nightly News” averaged 9.57 million total viewers (down 8 percent) and a 2.4/9 in the 25 to 54 demo (down 14 percent). “World News” averaged 8.92 million total viewers (down 1 percent) and a 2.3/9, down 10 percent. “Evening News” averaged 7.78 total million viewers (down 2 percent) and a 2.0/7 (down 2 percent).