WE tv debuted a new online store today at shop.we.tv to sell merchandise as part of the network’s recent rebrand. WE now operates under the tagline “WE Have More Fun” and the network said the merchandise featured in the store should reflect that. The network will also sell DVDs for its popular show “Bridezillas.”

WE also announced it’s launching two new one-hour anthology programming blocks in January. “Real Mysteries” will air Fridays at 10 p.m. and “WE Spotlight” will air Mondays at 10 p.m. As part of the programming block strategy, WE said it promoted Elizabeth Doree to VP of acquisitions and promotional strategy and Gary Pipa to VP of program planning and scheduling.

Ms. Doree will handle development and implementation of acquisitions strategies and negotiate deals across all viewing venues. Mr. Pipa will handle long-term schedule planning and strategies of programming including movies, originals and acquired programs.