Google Video Cross-References YouTube

Jan 25, 2007  •  Post A Comment

YouTube’s video listings now appear in Google Video’s search service, YouTube said Thursday.

As the two leading online video sites mesh their services, visitors to Google Video will now find YouTube videos in their search results and can click through to that video on YouTube. Already, consumers who search for content on Google.com can find YouTube videos, the companies said. Google purchased YouTube for $1.65 billion in the fall.

This integration indicates that Google is likely to focus on its search expertise and YouTube on its video expertise as they seek to tie their services more closely. Looking forward, most of the video content will be hosted on YouTube, while Google will focus more on distribution, search and monetization, the companies said. “Users will be able to upload content to either YouTube or Google Video,” said a Google spokesman. “Ultimately, we envision most user-generated and premium video content being hosted on YouTube so that it can further enhance the YouTube experience.”

YouTube will remain an independent subsidiary of Google.

(Editor: Gilbert)