NFL Network Plans 63 Hours of HD Super Bowl Coverage

Jan 25, 2007  •  Post A Comment

During the Television Critics Association’s press tour earlier this month, reporters asked CBS Sports executives why they were airing six hours of pre-game Super Bowl coverage.
“Isn’t that excessive?” reporters asked.
The NFL Network, however, has Super Bowl coverage plans that not only easily overshadow those of CBS, but just might set a record for the number of hours dedicated in advance to covering a single football game.
The NFL Network will offer more than 100 hours of Super Bowl XLI coverage, 63 hours of which will be in high definition.
The commitment is all the more striking considering the NFL Network cannot air the actual Super Bowl. The situation reflects the adolescent stage of HD’s development in the U.S., with high-definition stuck between its childhood as a niche product embraced by early-adopting TV geeks and a mature mass market with a full menu of content.
NFL Network will have 21 anchors and analysts camped in five South Florida locations; coverage of every NFL press conference; live pre- and post- game shows; a special performance by half-time act Prince and Cirque de Soleil, and airing of four previous Super Bowl games.
Instead of the actual Super Bowl, the network will carry statistics from the live game.
The NFL Network was launched by the football league in 2003.
This article is part of TVWeek.com’s High Definition Newsletter, a weekly source of breaking HD news, articles and interviews written by Senior Reporter James Hibberd.


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