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HD Survey: Screen Size Matters to Men

Jan 25, 2007  •  Post A Comment

A Best Buy survey showed that men are more concerned about television screen size, while women are more concerned about sound quality.
The survey, conducted in December by Best Buy and Omnitel, questioned more than 1,000 people about their attitudes regarding home theater.
The results of the study may prove useful to marketers trying to sell HD sets. Currently more than half of TV purchases are high-definition models, with men buying most of the HD sets.
In the survey, 74 percent of women thought sound quality was “very important” while only 54 percent of men held the same opinion. When asked if bigger televisions are always better, 37 percent of men agreed while only 32 percent of women did.
Other splits between the sexes were found in ease of use, price and whether a flat-panel television should be hung on the wall.
When asked the importance of ease of use, 67 percent of women deemed ease “very important” compared to 45 percent of men. Price was considered key to 69 percent of women versus 50 percent of men. And having a flat panel hung on the wall with the wires hidden was important to 43 percent of women compared to 37 percent of men.
This article is part of TVWeek.com’s High Definition Newsletter, a weekly source of breaking HD news, articles and interviews written by Senior Reporter James Hibberd.

3 Comments

  1. High quality info here! Keep up the great work. I love the feelings being expressed.

  2. Hi! Sorry that i’m asking here – what cms is this? WordPress, Movabletype? Can’t find info anywhere.

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