Key Sponsors Return to ‘Idol’

Jan 8, 2007  •  Post A Comment

Ford Motor, Coca-Cola and Cingular Wireless are returning as official sponsors of “American Idol,” the highest-rated series on television.

The official announcement was made Monday by Fox Broadcasting, 19 Entertainment and FremantleMedia.

Ford has been a sponsor of the show since 2002. The winner of “American Idol” and the runner-up will win new Ford Mustangs. Ford models will also be integrated into the show and contestants will be featured in Ford music videos.

Coke will have several programs designed to capitalize on the sponsorship. In one, host Ryan Seacrest will ask contestants questions received on the mycokerewards.com Web site.

In addition to being able to text message their votes, Cingular customers will be able to access audio, video and trivia from the show.

(Editor: Liff)