Qubo Launches 24/7 Kids Channel

Jan 8, 2007  •  Post A Comment

ION Media Networks television station group has launched a 24/7 digital kids channel carrying an expanded version of the qubo lineup that has been broadcast on NBC, Telemundo and Ion’s I network since September.

“We are fortunate to be working side-by-side with Scholastic, Corus, Classic and NBC Universal on launching qubo’s 24-hour digital platform across our TV station group,” Brandon Burgess, president and CEO of ION Media Networks, said in an announcement about the launch Monday morning.

The lineup features the six series airing on NBC plus eight titles from the libraries of qubo’s content partners. The initial four-hour block will expand to six hours with the addition of programming from third-party providers.

For fourth quarter 2006, qubo on NBC was up 51 percent for kids 2-11 versus the same period a year ago. In addition, qubo’s Dec. 29 performance on ION’s main network delivered increases in kids 2-11 of 170 percent versus the premiere week and 98 percent versus the previous week. Kids 6-11 increased 121 percent over premiere week and 19 percent from the previous week.

“With the launch of the new 24-hour channel, we’ve created a trustworthy destination that families can tune into any time of the day with over a dozen series that educate, enlighten and entertain today’s children,” qubo President and General Manager Rick Rodriguez said.