Moonves Touts CBS Partnerships, Interactivity

Jan 9, 2007  •  Post A Comment

During his first keynote address at the Consumer Electronics Show in Las Vegas CBS Corp. President and CEO Les Moonves highlighted how CBS is incorporating interactivity into its shows and networks, letting the fans have a bigger voice.

Showtime’s “The L Word” just launched a new social networking site called Ourchart.com. The site is for gay women and was inspired by a story line from “The L Word,” said the show’s creator, Ilene Chaiken, who joined Mr. Moonves on stage along with show star Jennifer Beals. Ms. Chaiken said she will let fans weigh in on show story lines on the site and she will incorporate fans’ desires into the show. “Social networking sites are all the rage. Everyone wants one, but we aren’t just jumping on a bandwagon. We have focused on it from the beginning,” she said.

Along those same lines, CSTV President Brian Bedol also joined Mr. Moonves to preview the college sports networks’ new online feature “Skybox,” which will launch later this year. It lets fans watch a game together online and interact with each other while watching. “It’s optimized for a live experience so fans can talk to each other and watch videos of each other live with commentary during the game,” Mr. Bedol said.

Mr. Moonves shared the stage during his keynote with CBS partners such as YouTube CEO Chad Hurley, Sling Media CEO Blake Krikorian and virtual world site Second Life CEO Philip Rosedale. “Today I am going to share the stage with the Brad Pitts and Angelina Jolies of the digital world, the creators and entrepreneurs, as we fulfill the exploding demand for high-quality interactive content,” Mr. Moonves said.

He closed his keynote by rattling off the “galaxy of partners” CBS works with, which includes Google, Apple, YouTube, Verizon and others. Those relationships have all been formed in the last year.

(Editor: Liff)