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Pond’s Signs to Present ‘Starter Wife’

Jan 10, 2007  •  Post A Comment

Unilever’s Pond’s skin care will be the presenting sponsor of USA Network’s miniseries “The Starter Wife.”

The series premieres May 31.

Financial terms of the sponsorship package were not disclosed. It includes product integration, product placement, co-promotion and vignettes featuring the winners of a Pond’s beauty contest to find five 40-something women who “best embody Pond’s brand of grown-up beauty,” according to a statement released Wednesday.

(Editor: Liff)