Santa Good and Bad to Syndie Talk Shows

Jan 4, 2007  •  Post A Comment

(Corrects “Rachael Ray” Ratings and Spelling of Rachael)

Talk shows saw both the good and the bad of the holiday season for the week ending Dec. 24, with NBC Universal’s “Maury” hitting a new ratings high while King World’s “The Oprah Winfrey Show” hit a season low for the second week in a row, according to Nielsen Media Research.

Overall in the talk show ranks, three shows were up week to week, seven tumbled and three held even in a week that often sees annual declines due to repeats and holiday activities that keep audiences away from the TV set. Two shows moving in a positive direction were NBC Universal’s series “Maury” and “The Jerry Springer Show,” both of which either hit or matched its best rating scores of the season. “Maury” grew 18 percent for the week to a new best 2.6 score while “Springer” matched its best outing of the season with a 6 percent jump to a 1.8. The other talk strip to move upward was Buena Vista’s “Live With Regis and Kelly,” growing 6 percent to a 3.6.

On the other side of the coin, “Oprah” hit her lowest number of the season for the second week in a row, falling 30 percent in the past three weeks to a 5.3 rating, less than a point ahead of proté “Dr. Phil.” For the week, “Oprah” was off 12 percent. “Dr. Phil” continued its hold on second place in the genre despite slipping 2 percent to a 4.6. Warner Bros.’ “The Ellen DeGeneres Show” was down 5 percent to a 2.1, CBS’s “Montel Williams” slipped 6 percent to a 1.5 and Warners’ “The Tyra Banks Show” fell 7 percent to a 1.4 score.

Among rookies, King World’s “Rachael Ray” continued to dominate her competitors, staying even for the week at a 2.1. Both Dr. Keith Ablow” and “Greg Behrendt” held even with scores of 1.1 and 0.8 respectively. The just-cancelled “Megan Mullally Show” slipped 11 percent to a 0.8 score.

The biggest movers in other genres were “The People’s Court,” up 8 percent to a 2.7 among court shows”; Inside Edition” and “Extra,” which grew 3 percent and 5 percent, respectively, among newsmagazines to ratings of 3.4 and 2.1; and “Wheel of Fortune” the only game show to show any movement at all, which dropped 2 percent to an 8.4.

(Editor: Gilbert)