TV Faces Crossroads, NATPE Keynote Speaker Says

Jan 16, 2007  •  Post A Comment

The television industry needs to prepare for a future where blockbuster hits don’t deliver the viewers and revenue like they used to, according to “The Long Tail” author Chris Anderson, who delivered the keynote address opening the National Association of Television Program Executives conference in Las Vegas.

“The hits are less hitty,” Mr. Anderson said, describing how the widening selection of TV programming and delivery methods is affecting viewing habits.

The comments by Mr. Anderson, editor-in-chief of Wired Magazine, framed a panel discussion on how TV executives are trying to adapt to new content delivery technologies including the Internet and cell phones. The industry is looking for ways to generate revenue with new businesses as traditional revenue models offer fewer opportunities for growth.

NATPE President Rick Feldman kicked off the keynote session Tuesday by noting that new delivery methods create new opportunities for content creators. Changes in the industry will play to the strengths of the traditional television business, he said.

The panel following Mr. Anderson’s address, moderated by Jack Myers, founder and CEO of Myers Publishing, featured Robert Broder, vice chairman of talent agency International Creative Management; Bonnie Hammer, president of cable channels USA Network and Sci Fi Channel; Jordan Levin, co-founder of management company Generate, and former AOL CEO Jonathan Miller.

(Editor: Fees)