ABC Sells Out Oscar Broadcast

Feb 16, 2007  •  Post A Comment

ABC has sold out its commercials during its broadcast of the Academy Awards on February 25.

Spots were reportedly going for $1.6 million for 30 seconds.

Among the advertisers are AT&T, Careerbuilder.com, Coca-Cola, Dove beauty products, General Motors, JC Penney, Kodak, L’Oreal, Masterfoods, MasterCard, McDonalds and Microsoft.

Last year’s Academy Awards show was the top entertainment program of the 2005-06 broadcast year among adults 18-49 with annual incomes of $100,000 or more, college degrees and managerial jobs.

The awards ceremony will be hosted by Ellen DeGeneres.

(Editor: Romanelli)