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Adult Swim Reports Record Ratings

Feb 27, 2007  •  Post A Comment

Adult Swim-the Turner Broadcasting network that made headlines for a controversial promotion that snarled traffic in Boston, cost the company $2 million and the network’s general manager his job-posted record ratings for February.

James Anderson, a spokesman for the network, said it was difficult to tell how much the ratings were affected by the promotion, which involved placing magnetized light boxes featuring a character from the show “Aqua Teen Hunger Force” near roads and bridges in 10 cities. In Boston, one of those boxes was mistaken for a bomb in January. Emergency services were mobilized, politicians were outraged and Turner had to apologize and pay everyone’s expenses.

The ratings were more affected by marathons of “Family Guy” and “Futurama,” Mr. Anderson said. “Aqua Teen Hunger Force” was not one of the network’s top-rated shows.

Also likely to have had an impact is the fact that Nielsen Media Research is now including TV viewing by college students away from home in its ratings, though the network hasn’t gotten detailed reports to quantify the campus viewing effect.

Adult Swim, which takes over a channel position from Turner’s Cartoon Network at night, topped its own basic cable records set in January for average viewing by adults 18 to 34, adults 18 to 24, men 18 to 34 and men 18 to 24 in February, according to Nielsen, with double-digit increases in each of those demographics.

The network also ranked No. 3 in adults 18 to 49.

(Editor: Gilbert)