‘Black Donnellys’ Roughed Up in Ratings

Feb 27, 2007  •  Post A Comment

NBC’s new mob drama “The Black Donnellys” got off to a disappointing start Monday night. The show lost nearly half of its “Heroes” lead-in and scored fewer viewers than the premiere of “Studio 60 On the Sunset Strip” in the same 10 p.m. slot last fall.

“Donnellys” posted a 3.5 rating among adults 18 to 49 in the preliminary Nielsens-better than the time period average of 3.2, but 30 percent less than the debut of “Studio.” The first half hour aired commercial free, then “Donnellys” second half hour lost 32 percent of its 18-49 audience (going from a 4.1 to a 2.8). “Donnellys” also aired with a few minutes of “Heroes” lead-in, so the ratings could downshift in the nationals.

NBC is currently in fourth place for the season, with Mondays its best-rated night. NBC pulled “Studio 60” from the 10 p.m. slot this week as it kept dragging down the nightly average. The network has high hopes “Donnellys,” one of its few midseason shows, to help boost its average.

With “Heroes” (6.4) and “Deal or No Deal” (4.9) continuing to perform on par, NBC won the night.

CBS was second, with “How I Met Your Mother” (3.6), “The Class” (3.5) and “Two and a Half Men” (5.5) all on the high side, while the recently launched sitcom “Rules of Engagement” remained roughly on par (4.8). “CSI: Miami” was on par (5.5).

On Fox, “24” posted its lowest delivery in the 9 p.m. time period since May 2005 (4.8), while “Prison Break” earned a 3.9.

ABC enjoyed some apparent post-Oscar carryover, with “Wife Swap” posting its highest rating of the season (3.9) and a “Supernanny” earning its second-best rating this season (4.1). At 10 p.m., “Building a Dream: The Oprah Winfrey Leadership Academy” special earned a 3.5, boosting its time period.

On The CW, the comedy block averaged a 1.1.

(Editor: Grego)