CBS Sells Out Super Bowl Advertising

Feb 2, 2007  •  Post A Comment

CBS today said it sold out the advertising time in the Super Bowl, being played Sunday in Miami.

The last spots to sell were mostly in the fourth quarter, when viewership can vary depending on how close the score of the game is.

CBS was asking a record $2.6 million for a 30-second commercial. Some advertisers paid less, either because of long-standing deals for multiple spots or because they took spots in less desirable positions at the last minute.

Many advertisers also bought bundles of ads that included pre-game and post-game sponsorships, as well as other programs on CBS.

“All of our spots are accounted for, but we are always open for business,” said a spokeswoman.

The game is always the top rated program of the year. This year’s matchup between the Chicago Bears and the Indianapolis Colts is expected to draw good interest from casual viewers.

(Editor: Romanelli)