Fox Stations Buy UFC Series

Feb 2, 2007  •  Post A Comment

Trifecta Entertainment has sold its upcoming weekly series “UFC Wired” to the Fox Television Stations group, marking the first major broadcast markets to get in bed with the red-hot mixed martial arts brand.

The syndicated show, which Trifecta is offering on an all-barter advertising basis (meaning no cash license fee), features fighters of the Ultimate Fighting Championship in action. With the Fox deal, the show is scheduled to air this fall in nine of the 10 markets where Fox has station duopolies.

The deal includes clearance in New York and Los Angeles, the two biggest cities in the country. Whether the show will air on the Fox-affiliated stations or the other station Fox owns in each market will be determined case-by-case.

Former “Fear Factor” host Joe Rogan hosts the series.

“The powerful Fox station group is the perfect partner for Trifecta in launching ‘UFC Wired.’ Their vast reach gives us a solid platform to better meet our goal of bringing exciting UFC action to a whole new audience to enjoy,” company partner and CEO Hank Cohen told TelevisionWeek.

See Monday’s edition of TelevisionWeek for the full report on “UFC Wired.”

(Editor: Grego)