Logo

GroupM Ups Goldstein to CEO

Feb 15, 2007  •  Post A Comment

Marc Goldstein today was upped to CEO of media buying company GroupM North America.

Mr. Goldstein, formerly president and CEO of GroupM’s MindShare North America unit, will share management responsibilities at GroupM with chief investment officer Rino Scanzoni, according to Irwin Gotlieb, CEO of GroupM.

Mr. Goldstein will be responsible for overseeing general management as well as strategic and administrative activities at each of the unit’s networks, MAXUS, MediaCom, Mediaedge:cia, and MindShare. He also will have operational responsibilities covering group development, synergies across the four operating agencies, and financial performance.

Mr. Scanzoni, meanwhile, retains responsibility for media negotiation strategy, media research, marketplace analytics, and media content investments.

Mr. Goldstein is succeeded as president-CEO of MindShare North America by Scott Neslund, currently managing director of MindShare’s Chicago office. Mr. Neslund will be responsible for all MindShare activities in ten U.S. cities and Canada, overseeing an agency operation with 1,100 employees and an estimated $11.3 billion in billings.

(Editor: Romanelli)