NBA’s 3-D HD Parties

Feb 15, 2007  •  Post A Comment

The National Basketball Association announced a series of 3-D hi-def game-viewing parties in Las Vegas.
The invitation-only events will screen the NBA All-Star Saturday Night and the 56th NBA All-Star Game while demonstrating cutting-edge 3-D technology. The events are part of a partnership between the NBA and PACE, a company specializing in 3-D production founded by director James Cameron and cinematographer Vincent Pace.
The NBA hopes to expand the 3-D HD game-viewing to other venues, such as movie theaters, an increasing number of which are outfitted to display 3-D movies.
Though the NBA promises the technology will offer viewers a courtside view of the game, it’s difficult to imagine the concept evolving beyond an occasional event. Various ventures have attempted to sell tickets to televised pro sports over the years, but the concept has never taken off.
Nowadays many sports fans are spending thousands on home theater displays that offer regular HD images that are already pristine.
Plus the NBA/PACE technology requires viewers to wear special 3-D glasses to view the content.
Still, the announcement is yet another step in the growing 3-D technology market. Last year, Philips announced a 42-inch prototype 3-D HDTV that works without the need for glasses, and the company has said it plans to market 3-D HDTVs in the next few years.

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