Promax/BDA Names Lee Hunt Interim Chief

Feb 2, 2007  •  Post A Comment

(Corrects Headline)

The board of directors of media marketing organization Promax/BDA tapped Lee Hunt as interim managing director of the group after CEO Jim Chabin was placed on administrative leave.

Mr. Hunt will assume all administrative duties and oversight of Promax/BDA heading into its MI6 video game marketers conference, tentatively scheduled for May in San Francisco, and the Promax/BDA North American Conference, being held June 12 through 14 in New York City.

“Change is a fairly standard occurrence in every major association’s evolution,” Promax/BDA Chairman Michael Benson said of Mr. Hunt’s appointment. Mr. Benson is also executive vice president of marketing for ABC Entertainment.

As reported Thursday on TVWeek.com, sources familiar with the situation said Mr. Chabin was placed on leave by Promax/BDA after the board raised questions about the organization’s financial direction. The decision to place Mr. Chabin on leave signals an end his second term leading the group. He previously served as its president and CEO from 1992 to 1999.

The association of entertainment marketers, promoters and designers represents more than 500 television stations and all major broadcast and cable networks from the U.S.

Mr. Chabin’s 30-year broadcasting career has included positions at the CBS Television Stations marketing department and KCBS-TV in Los Angeles. He has also served as vice president of national promotions for E! Entertainment Television and has held additional management responsibilities at radio stations in the San Francisco Bay area. Mr. Chabin is also an associate board member of the International Emmy Council, and a former officer of the California Broadcasters Association.

Mr. Hunt has launched, branded and designed more than 100 television networks during the ten years he headed the award winning U.S. creative services group Lee Hunt Associates.

Mr. Chabin declined to comment before the appointment of Mr. Hunt was announced.

(Editor: Baumann)