Study: Growth in Online Video Viewers Slow

Feb 7, 2007  •  Post A Comment

Online video usage apparently is not as pervasive as TV networks and video-sharing sites would like to believe.

Research firm Leichtman Research Group reports that only 4 percent of adults over 18 watch video online at home every day, while an additional 14 percent watch online video at home once a week. That compares to 93 percent of adults who spend at least an hour a day watching TV.

The study also found that while total online video usage has grown in the past year, the number of adults watching has remained about the same. “As with most forms of media and entertainment, online video is following the traditional ‘heavy hand’ model of a minority of users driving the majority of the usage,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group

Those heavy users are men 18 to 34, who comprise 41 percent of daily online video viewers and more than two-thirds of YouTube and other user-generated content site regular visitors, the research firm said.

(Editor: Gilbert)