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Viacom Signs with Joost for Online Video

Feb 20, 2007  •  Post A Comment

Viacom signed a deal with Joost, a new online television service, to provide content from MTV Networks, BET Networks and Paramount Pictures when the site launches later this year. The programming will be free to consumers.

The deal comes just weeks after Viacom demanded that 100,000 clips from its programming be pulled from YouTube, the leading online video destination. YouTube complied with the request. But Viacom’s partnership with Joost indicates that content owners are willing to go elsewhere and provide their clips to other services.

Joost is currently operating in a limited beta test, but when it launches will provide full copyright protection for content partners, the company said. The service will include features tied into the TV programming, such as links for more information, instant messaging and message boards.

Viacom will offer shows from MTV, Comedy Central, Nickelodeon, CMT and others.

(Editor: Romanelli)