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The setup: No waves? No problem. Just lob a stick of dynamite into the nearest lake, pond or even large pool and presto: instant swell. Then drop the board in the water and ride that sucker.
The source: Saatchi and Saatchi in Denmark created the commercial, shot in Copenhagen, for surf-clothing brand Quicksilver. The video has a truly viral feel to it with thumping music and thug-like surfers wearing hooded sweatshirts and hopping concrete barricades before hitting the water.
The hits: The video landed on YouTube Feb. 2, earning 340,000 views by Feb 14. It generated 20,000 views on Metacafe. Break posted the video Feb. 7 and garnered 1.2 million views by Feb. 14.