Fox Signs Mobile Ad Pact With Third Screen

Mar 12, 2007  •  Post A Comment

Fox News Channel will carry ads paired with its mobile TV content through a new partnership with mobile advertising provider Third Screen Media, the companies announced today.

Third Screen Media provides software that wireless carriers use to deliver ads on cell phones. The company also strikes deals with the content providers whose programming is featured on wireless phones. Third Screen has struck deals with Weather Channel, ESPN, CBS, TV Guide and Tribune, as well as advertisers such as Ford, Lexus, American Express and Visa.

The market for mobile advertising in the United States last year reached $421 million and should grow to $4.8 billion in 2011, according to market research firm eMarketer.

(Editor: Horowitz)