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‘Live’ Enters New Emmy Category

Mar 14, 2007  •  Post A Comment

“Live With Regis and Kelly” was nowhere on the list of daytime Emmy nominations announced Wednesday, but it wasn’t because of any disrespect for the syndicated hit.

Instead, “Live” opted to compete in a new Emmy contest for morning shows. That will pit “Live” against broadcast and cable network morning shows including ABC’s “Good Morning America,” “The Early Show” on CBS and NBC’s “Today” show. Univision’s Spanish-language morning show “Despierta America” also is eligible.

An Emmy in this category will recognize both the show and its hosts.

As a live national show that addresses news and includes talk and informational segments, ABC’s “The View” also could have entered the morning show category, but it chose to continue competing in the talk show category.

Nominees in this competition will be announced in mid-April and winners will be announced as part of the Daytime Emmys celebration, although it is still undecided whether the results will be part of the nontelevised ceremony or the live broadcast June 19 on CBS.

Entrants were to pick what they deemed their best show and also could submit three segments, according to Brent Stanton, executive director of the National Academy of Television Arts & Sciences, which sponsors the Daytime Emmys.

A blue-ribbon panel will begin the judging next week that will produce the list of nominees.

The new competition was created out of a belief that morning shows, especially broadcast and cable news morning shows, are “multidimensional” hybrids of news and talk that have gotten “lost” in previously available categories, said NATAS President Peter Price.

It was decided last October that “we should consider them as whole cloth instead of picking them apart by pieces,” Mr. Price told TelevisionWeek Wednesday.

There are no subcategories for morning shows this first time out, but Mr. Stanton said, “Next year, we expect to incorporate directors and writing, too.”

(Editor: Horowitz)