MTV Networks Signs Pepsi, Intel as Charter Sponsors

Mar 28, 2007  •  Post A Comment

MTV Networks signed Pepsi-Cola North American and Intel Corp. as charter sponsors for its mobile offerings.

MTVN, a division of Viacom, said it’s the first time it has sold advertising across its mobile portfolio and is creating integrated packages across digital platforms. Financial terms were not disclosed.

Pepsi and Intel will be featured on the MTV and Comedy Central mobile TV channels and on new MTV, VH1 and Comedy Central mobile Web sites. The new sites went online Wednesday.

“With the introduction of mobile advertising, MTVN creates an entirely new revenue stream, as well as a new way to fuel further content innovation and growth on mobile,” said Phillipe Dauman, CEO of Viacom in a statement Wednesday. “I’m thrilled that MTVN is taking this step toward fully unlocking the value of its mobile portfolio with strong, credible, and widely recognized brands like Pepsi and Intel.”

MTV said some of its other networks, including CMT, Logo, Nickelodeon, Spike TV, and TV Land will be launching mobile Web sites during the second quarter.