Ratings Up for March Madness

Mar 19, 2007  •  Post A Comment

March Madness is drawing more viewers.

CBS Sports overnight ratings for the NCAA Men’s Basketball Championship through Sunday’s games are up 4 percent from last year. Nielsen Media Research has them scoring a 5.8 household rating and 13 share.

The numbers are the best first and second round total since 2005, when the games drew a 5.9 rating.