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‘Riches’ Gets Online Preview

Mar 6, 2007  •  Post A Comment

FX plans to preview episodes of its new series “The Riches” on MSN and Yahoo.

The series, produced by Fox Television Studios, premieres March 12 on FX, but broadband users can see it first on MSN exclusively for three days beginning March 7. On March 10, the premiere episode also will be available on Yahoo.com, AOL.com and TV.com.

The second episode, airing March 19 on FX, will be available online on Yahoo starting March 13 for three days. After that, it will be available on MSN and TV.com.

“It’s exciting to have the opportunity to serve up this superb series to an even broader audience,” Stephanie Gibbons, executive VP of marketing and promotion for FX Networks, said in a statement Tuesday. “We’ve seen evidence that broadband sampling can generate an even greater appetite for the linear telecasts and we believe it will create additional awareness for FX’s premiere telecast of ‘The Riches’ on March 12.”

“The Riches” stars Eddie Izzard and Minnie Driver as thieves who steal the identity of a well-to-do family.

The first two episodes of “The Riches” that will be available for online viewing will be edited for content and rated TV-14. Episodes of “The Riches” airing on FX are rated TV-MA and will have the proper sub-ratings code applicable to each episode.

(Editor: Horowitz)