Bravo Wants Share of Thursday Ad Riches

Apr 11, 2007  •  Post A Comment

Bravo plans to begin airing original series in primetime on Thursdays, the biggest night for advertisers.

The NBC Universal-owned channel, which already airs its reality shows on Tuesdays and competition shows on Wednesdays, also is shifting its ad sales focus to the adults 18-49 demographic from adults 25-54.

Bravo will launch its new Thursday schedule this summer.

“With our originals now on Thursday nights, advertisers can tap into the Bravo viewer’s strong weekend interests — going to movies, shopping and spending loads of money,” said Frances Berwick, executive VP, programming and production, Bravo.

The network claims it is No. 1 in an influential audience segment it calls “the Affluencers,” wealthy, educated and engaged viewers who help generate buzz and are hooked on pop culture.

“Our audience flocks to all our digital offerings, while their buzz-power simultaneously drives our on air ratings,” said Lauren Zalaznick, president of Bravo.

The network said its big shows, including “Top Chef,” “Project Runway” and “Kathy Griffin: My Life on the D List,” will be returning for new seasons.

Bravo also is producing new series, including a variety of reality shows featuring Paula Abdul, a house-flipping real estate investor, the Parker Palm Springs hotel and a luxury travel concierge.

(Editor: Horowitz)