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CBS Interactive Taps Botkin for Research Position

Apr 24, 2007  •  Post A Comment

Former eBay research and analytics executive David Botkin is moving into the newly created position of senior VP of research and audience analytics at CBS Interactive.

Mr. Botkin will establish the metrics and analytics used for audience research by CBS Interactive, according to the announcement Tuesday by Patrick Keane, executive VP and chief marketing officer of the division. Mr. Botkin also will work closely with David Poltrack, chief research officer of CBS Corp. and president of CBS Vision.

Mr. Botkin, who has more than 16 years’ experience in the field, will help a number of core CBS business units, most notably CBS Sales and CBS Marketing, by providing data on — and insight into — the company’s growing interactive audience and user base. He also will be a member of CBS Vision, a research initiative that explores and offers insight on emerging technologies, media consumption patterns and advertising value in the media marketplace.

(Editor: Romanelli)