Lifetime to Increase Programming Budget by 31% in 2007

Apr 24, 2007  •  Post A Comment

Lifetime announced that it will be increasing its original programming budget by 31 percent in 2007 as part of its upfront presentation to advertisers Tuesday morning.

The network is launching three new dramas on Sunday nights this summer and has several new shows in development, including a dramedy based on “Desperate Housewives” star Teri Hatcher’s book “Burnt Toast.”

Lifetime is also relaunching its Web site with additional digital content.

“Since 1984, no media company has had the rich dialogue with their viewers like Lifetime Networks,'” said Betty Cohen, president and CEO of Lifetime. “This year we are building on that unique relationship across all platforms, from a record investment in original programming to diverse digital initiatives, including the relaunch of LifetimeTV.com. This expansion underscores Lifetime’s position as the leading integrated electronic media company for women.”