Meredith Promises Better Broadband

Apr 11, 2007  •  Post A Comment

Meredith Corp. is courting the daughters of Baby Boomers with its first broadband network, Better.tv, which offers more than 20 channels of original video content and programming utilizing Meredith’s 25 magazines, 14 TV stations, 350 books in print, Web sites and live events.

“One of the great strengths of Meredith is our rich and diverse assets,” Meredith Publishing Group President Jack Griffin said in Wednesday’s announcement. “We reach over 75 million women through our media properties, and have a unique understanding of how to deliver service-based information to them in a highly engaging way essential in today’s fast-paced, 360-degree media environment.”

Better.tv’s original programming is being created at studios in New York, Des Moines, Iowa, and Portland, Ore., by Meredith Video Solutions, the company’s in-house production unit.

It draws from Meredith magazine brands, from Better Homes and Gardens and Ladies’ Home Journal to Fitness and Quilting, as well as talent from Meredith’s television stations, book division and exclusive on-air talent.

Better.tv also will film on location. Among the first of these projects is a behind-the-scenes look at the Family Circle Cup women’s tennis tournament, featuring player profiles and interviews.

The video offerings will range from 2 to 30 minutes. Consumers can share ideas and user-generated video content.

In addition to the stand-alone Better.tv Internet site, Better.tv also is available on BHG.com, Meredith’s flagship Web site, which is relaunching this month with an enhanced array of Web 2.0 features including video and blogs from more than two dozen editorial contributors. Meredith’s established Web sites already reach 10 million unique users, which is expected to boost the Better.tv launch.

“We have a proven ability to work seamlessly across our assets to reach consumers and find new platforms that help our marketing partners connect with them,” said Meredith Broadcasting Group President Paul Karpowicz. “We are confident that Better.tv on the Web — along with a companion Better.tv program that will air on Meredith Broadcasting’s stations — will set the industry standard for cross-media content delivery and interaction.”

(Editor: Horowitz)