Lear Launches Youth Voter Registration Initiative

Apr 11, 2007  •  Post A Comment

Television and film producer Norman Lear has teamed up with Declare Yourself and popular Internet sites for a new campaign aimed at 18-year-olds in America to get them to register and vote in the 2008 presidential election.

The outreach includes working with young celebrities, like “Ugly Betty’s” America Ferrera and “Heroes'” Hayden Panettiere, who will both serve as spokespeople.

The campaign is partnering with Web sites like Yahoo!, MySpace, YouTube, Google, Friendster, Evite and Good Search along with media outlets Clear Channel and Comedy Central.

The nonprofit campaign was initially created due to research showing that if a young person votes at age 18, there is a high percentage chance of lifelong voting behavior.

A full list of project partners, celebrity spokespeople and further details will be revealed at an official launch in Los Angeles this summer.