Tennis Channel reached a carriage agreement with DirecTV that nearly doubles the network’s distribution to 17 million homes.
DirecTV will preview Tennis Channel during the French Open from May 27 to June 10 to all of its 16 million subscribers. During the Open, DirecTV will carry as many as five channels of live matches and a Mix Channel where multiple matches can be seen on one screen.
Tennis Channel will be launched full-time by the satellite distributor during the summer as part of its Choice Xtra package, which has about 8.5 million subscribers.
Financial terms of the deal were not disclosed.