Do you think the upfront is still a relevant way to do business?

May 21, 2007  •  Post A Comment

“Yes, I do. It is relevant because clients and agency executives from all over the country are all under one roof. It maximizes our communication with people, and we have the opportunity to present new ideas. When people are out of their office, they are usually in a different frame of mind.” — John Perez, senior VP, advertising sales, Castalia Communications

“The upfront process must benefit buyer and seller or it wouldn’t have existed for the last 30 years.” — Joe Abruzzese, president, ad sales, Discovery Communications

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