Microsoft Interest Propels Yahoo Stock

May 4, 2007  •  Post A Comment

Yahoo shares jumped as much as 16 percent this morning on news that Microsoft has initiated talks to buy the Internet portal for as much as $50 billion.
The companies may be exploring the possible merger partly because of the specter of Google, their biggest competitor on the Web.
Microsoft recently lost out on the chance to buy Internet ad firm DoubleClick, which Google gobbled up last month for $3.1 billion.
Google still would dominate the search advertising market, even against a combined Microsoft-Yahoo.
A combo company could present a stronger option to TV networks as they seek sources to distribute their TV shows and videos online. Microsoft’s MSN and Yahoo both are part of the distribution network for the planned NBC Universal-News Corp. joint online video venture launching this summer.
(Editor: Horowitz)


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