The NBC station group has picked up the entire first season of half-hour comedy “Sports Action Team” for this fall after a successful run following NBC’s Sunday night NFL telecasts.
The group’s deal with series distributor MGM covers 30 percent of the country, and gives the stations exclusive rights for broadcast syndication. In addition, webisodes of “Sports Action Team” will appear on the NBC station group Web sites. MGM will be the exclusive advertising representative for the syndicated show and will handle the ad space for each webisode.
Recently, HDNet announced the second season of the series would air on its channels this fall, and also would be made available for off-cable syndication.
“Sports Action Team” was created by television production company Towers Productions in association with NBC-owned WMAQ-TV in Chicago.
The semi-scripted series follows the antics of a team of sports reporters who cover the national sports beat, with less than optimal results.
Every episode features the group interacting with real pro and amateur athletes, managers, sports enthusiasts and celebrities, including New England Patriots wide receiver Randy Moss, “Late Night” host Conan O’Brien, Hall of Fame coach Mike Ditka and boxing promoter Don King.
“This show is a great fit for our stations. It’s unique, it’s new, it’s extremely funny, and we’re excited to be part of this project,” said Steve Schwaid, senior VP of news and programming for the NBC Universal stations division.
“To secure a national launch with such a prestigious station group as NBC is a real testament to the strength of this series,” said Jim Packer, co-president of worldwide television at MGM.
“Sports Action Team” stars Kevin Fleming, Steven Fleming, Niki Lindgren, Antoine McKay, Katie Nahnsen and Al Samuels. William Fisher and Jonathan Towers are executive producers of the series, with Mr. Fleming and Mr. Samuels serving as consulting producers and creative consultants.
MGM also will be representing international markets as well as formats.