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The CW Unveils Fall Slate; ‘Mars’ Ends

May 17, 2007  •  Post A Comment

The CW unveiled a mix of younger-skewing dramas and unscripted series, with a dash of comedy thrown in, at its upfront presentation to advertisers in New York City on Thursday.
At The CW’s energetic upfront presentation to advertisers at Madison Square Garden in New York, Entertainment President Dawn Ostroff touted her network’s modestly improved ratings over forebears The WB and UPN among target demographics.
“The CW is the only broadcaster talking directly to 18-to-34 viewers,” Ms. Ostroff said. “Last season was about establishing the network, this season is about creating new hits that will better define The CW.”
Kicking off with a performance by the Pussycat Dolls, whose reality show has been renewed for a second season, Ms. Ostroff unveiled three new dramas, a comedy and two unscripted shows for fall.
New dramas include “Gossip Girl” from “The O.C.” creator Josh Schwartz, South Africa family program “Life Is Wild” and supernatural comic series “Reaper” from “Clerks” director Kevin Smith.
Unlike most networks that fill holes vacated by underperforming shows, The CW needs dramas that out-perform solid departing veterans “Gilmore Girls” and “7th Heaven.” Fans are also mourning the departure of “Veronica Mars,” which was canceled due to low ratings.
“Veronica” star Kristin Bell seemed to literally haunt the CW upfront as she provides the voice of the unseen narrator in “Gossip Girl” and had a voice-over during a presentation skit.
For its Monday comedy block, The CW has tapped “Aliens in America,” about a 16-year-old Wisconsin boy whose mother decides to improve his social status at school by importing an exchange student to be his friend.
The CW is also launching a new unscripted block on Sunday night, including user-generated-video roundup “Online Nation” and a gossip-and-trends magazine show, “CW Now.” The latter was inspired by The CW’s “Content Wraps,” two-minute commercial pods that the network continued to plug to advertisers as a Tivo-proof alternative to the 30-second spot.
Clips from several of the new shows — particularly “Aliens,” “Online” and “Reaper” — drew a warm reception from the Madison Avenue crowd.
Previously unannounced returning shows include “Smallville,” “Supernatural” and WWE’s “Friday Night Smackdown!” for fall. “One Tree Hill,” and two new reality series — “Crowned: The Mother of All Pageants” and “Farmer Wants a Wife” — are lined up for midseason.
When “Tree” returns next year, The CW will run the series straight through without repeats, echoing a tactic adopted by several networks at the upfront this year.
Aside from the addition of the Sunday unscripted hour, The CW’s schedule is probably the most unchanged of the networks. “Aliens” slips neatly into the Monday block; all-ages drama “Wild” fills in for like-minded “Heaven” and soap “Gossip” taking the spot of soap “Hill.”
The CW’s fall primetime schedule follows:
MONDAY
8:00-8:30 PM “Everybody Hates Chris”
8:30-9:00 PM “Aliens in America” (New Series)
9:00-9:30 PM “Girlfriends”
9:30-10:00 PM “The Game”
TUESDAY
8:00-9:00 PM “Beauty and the Geek”
9:00-10:00 PM “Reaper” (New Series)
WEDNESDAY
8:00-9:00 PM “America’s Next Top Model”
9:00-10:00 PM “Gossip Girl” (New Series)
THURSDAY
8:00-9:00 PM “Smallville”
9:00-10:00 PM “Supernatural”
FRIDAY
8:00-10:00 PM “Friday Night Smackdown!”
SUNDAY
7:00-7:30 PM “Online Nation” (New Series)
7:30-8:00 PM “CW Now” (New Series)
8:00-9:00 PM “Life is Wild” (New Series)
9:00-10:00 PM “America’s Next Top Model” (Encore)

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