TV Ad Revenues Down in First Quarter

May 23, 2007  •  Post A Comment

Local broadcast TV revenues in the first quarter of 2007 were down 3 percent year-to-year, according to Television Bureau of Advertising analysis of TNS Media Intelligence/CMR estimates that were based on data from the top 100 markets.
The dip was true to the pattern of odd years being famine and even years, which include Olympics coverage, being feast in the industry.
Bigger drops of 5.6 percent in syndication revenues and 6.5 percent in broadcast network revenues brought the total industry decline to 5.3 percent, the TVB said.
Local broadcast revenues added up to more than $4.04 billion in the first quarter this year, compared with $4.16 billion in first quarter 2006.
Revenues in syndication rounded off at $987,000 for first quarter 2007, compared with $1.05 million in the year-ago quarter.
The broadcast networks posted $6.72 billion in first quarter ’07, down from $7.2 billion in the year-ago quarter.
The broadcast industry total for the quarter, TVB said, was $11.75 billion, down from $12.4 billion in the 2006 period.
(Editor: Horowitz)

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