ABC, CBS Close to Wrapping Upfronts

Jun 20, 2007  •  Post A Comment

ABC and CBS are substantially done with their upfront advertising deals, with ABC getting the biggest price increases among the broadcasters and CBS taking in the most total dollars in advertising commitments for next season, according to sources familiar with the activity.
Riding the strength of hot shows such as “Grey’s Anatomy” and “Desperate Housewives,” ABC was able to garner price increases on a cost-per-thousand-viewers basis of 8.5 percent to 10 percent in prime time, sources said. ABC’s prime-time take was more than $2.4 billion, up from $2.3 billion last year. ABC has about 20 percent of its commercial inventory left to sell in the scatter market.
Prices showed double-digit increases in other dayparts, including news, early morning and daytime.
CBS, with its stable schedule, took in about $2.5 billion in ad commitments for next season, up about 5 percent from last year, sources said. The network secured price increases of about 8 percent.
Price comparisons to last year are tricky because this year’s deals are based on commercial ratings for live viewing plus three days of playback on digital video recorders. This season’s ad deals were done on the basis of live program ratings.
(Editor: Horowitz)

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