Digital Dealmakers: Daniel Graf

Jun 17, 2007  •  Post A Comment

The play: Kyte.tv is among a new breed of online TV software players whose goal is to make it easy for consumers to post video online. The software lets consumers immediately load video onto a Web site, MySpace page or blog, for instance, from their computer or a cell phone. That gives the company a perch at the intersection of several key trends: user-generated video, social networking and mobile services. “You can create your own personal TV channel, and you can broadcast to your friends and to the world, and you can do it from the Web and from the mobile phone,” Mr. Graf said.
The pitch: Kyte.tv is banking on simplicity. If a Kyte.tv user is at a concert and shoots a quick video, he or she should be able to broadcast that snippet from a mobile phone to a Web channel instantly. The online tools use drag-and-drop functionality and users can add slideshows, videos, music, polls and other features to their channels. Kyte is targeting the Facebook and MySpace generation. “You don’t need satellite transmission. All you need is your mobile phone,” Mr. Graf said.
In the mix: Kyte.tv launched in April. CBS-owned KPIX-TV in San Francisco uses Kyte to let viewers submit photos and videos live on weekend mornings for possible inclusion online and on-air.

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