Fox Strikes Upfront Ad Deals

Jun 15, 2007  •  Post A Comment

Fox said it has completed a number of upfront deals.
“We’ve come to terms with many of our clients, and negotiations are under way with the rest,” said a Fox representative, who declined to elaborate.
Sources said Fox had completed deals with a majority of the movie studios, getting price increases in the high single digits. The deals were said to be based on commercial ratings plus three days of digital video recorder playback.
Last year, Fox had its best upfront advertising market ever, riding on ratings strength in 18- to 49-year-old viewers who tuned in to shows like “American Idol” and “House.”
Since Fox programs only during prime time, and the network’s prime time ends at 10 p.m., it has less advertising inventory to sell. That means deal-making is simpler for Fox than for other networks.
Earlier in the week, the upfront kicked off with a nearly $1 billion deal between NBC, mired in fourth place in the ratings, and media buyer GroupM. That deal was also based on commercial ratings plus three days of DVR playback.
This year’s upfront market, where networks get commitments for about 70 percent of their prime-time advertising inventory, got off to a slow start as buyers and sellers adjusted to new Nielsen ratings data that tracked viewership of commercials rather than programs, as well as delayed viewing.
(Editor: Baumann)

One Comment

  1. @DUDE ABOVE – you sir are wrongly stupid and stupidly wrong. Just get out, I beg.

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