New History Channel President Nancy Dubuc has tapped cable veteran Chris Moseley as senior VP of marketing.
Ms. Dubuc is looking to broaden the scope of History Channel’s programming and audience beyond a focus on World War II.
“We’re looking to grow the base that we have,” Ms. Dubuc said. “Chris really understands how to talk passionately to our fans.”
These days, networks face new marketing challenges because while there are more ways than ever to reach consumers with marketing messages, consumers have more programming options and technology is creating more ways to access them.
“I really was looking for a veteran marketer to come in with deep expertise to be able to guide us through what is a very complicated period in our history,” Ms. Dubuc said.
Since leaving Hallmark Channel in April 2006, Ms. Moseley has been running her own marketing company with clients including Lexus and Hendrick Investment Holdings as well as History Channel.
She replaces Mike Mohamad, who was promoted earlier this year to senior VP of business development and marketing partnerships for parent company A&E Television Networks.
At Hallmark, Ms. Moseley was chief marketing officer and executive VP of worldwide marketing and brand strategy and helped launch the U.S. Hallmark Channel. According to SEC documents, Ms. Moseley received about $1 million from Hallmark, including severance pay, for 2006.
Before her stint at Hallmark, she was senior VP of marketing for Discovery Communications, where she helped launch TLC, Animal Planet, Travel Channel, Discovery.com and the Discovery Stores.
She’s just the latest of many executives and talent moving between Discovery and A&E Television Networks.
“It’s a pretty small world in factual TV,” Ms. Dubuc said. “It’s sort of inevitable that the people who are the best at our business in factual branding and factual programming, there’s gong to be overlap.”