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NFL Punts on European League

Jun 29, 2007  •  Post A Comment

The NFL today said it was closing down NFL Europa, its 16-year-old European league.
All 31 of the league’s games were televised live in overnight time periods last season on NFL Network, where they drew relatively low ratings.
To replace the programming, a spokesman said, the network is likely to expand its use of NFL Classics, which are full broadcasts of old NFL games that haven’t been aired since they were played. The NFL Classics have drawn about 10 times the ratings of the NFL Europa games, the spokesman said.
The NFL, which was losing a reported $30 million a year on NFL Europa, will shift its international strategy to presenting real NFL games globally.
The league is planning to play up to two regular-season games outside the U.S. per season.
On Oct. 28, the Miami Dolphins will play the New York Giants at Wembley Stadium in London.
For the 2008 season, Germany, Mexico and Canada are being considered to host games.
The league also is making its games more available internationally via digital media.
“We will continue to build our international fan base by taking advantage of technology and customized digital media, that make the NFL more accessible on a global scale than ever before, and through the regular-season game experience,” said Mark Waller, senior VP of NFL International.
“NFL Europa has created thousands of passionate fans who have supported that league and our sport for many years, and we look forward to building on this foundation as we begin this new phase of our international development,” he added.
(Editor: Horowitz)

4 Comments

  1. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

  2. Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

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