Nielsen Mobilizes With Telephia Acquisition

Jun 27, 2007  •  Post A Comment

The Nielsen Co. is getting in your pocket, as the consumer research company announced today an agreement to acquire Telephia, the leading provider of syndicated consumer research in telecom and mobile media markets.
The agreement puts Nielsen’s foot in the door in the field of mobile media content research, as there are nearly 232 million American wireless subscribers. The mobile sector is worth an estimated $350 billion.
Nielsen Executive Vice President Susan D. Whiting said, “As media content increasingly moves from television to the personal computer to the ‘third screen’ of the mobile device, it is essential that we measure all platforms. Combining Nielsen’s worldwide strengths and measurement expertise with Telephia’s cutting-edge research and measurement capabilities in the mobile content arena expands our capabilities in the vital, high-growth telecom and mobile media markets. Building on the compatible strengths of both companies enables us to provide more complete consumer insights to clients around the world.”
“The Telephia team is very excited to be joining the Nielsen Co.,” said Sid Gorham, president-CEO of Telephia. “With access to all the expertise, complementary products and global resources of the Nielsen Co., Telephia will be able to better serve clients in the rapidly evolving telecom and mobile media markets.”
The terms of the agreement between Nielsen and Telephia were not disclosed and are subject to regulatory review.
However, Nielsen is confident the deal will close sometime in the third quarter.
(Editor: Horowitz)


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