Q1 Ad Spending Total Down

Jun 5, 2007  •  Post A Comment

First quarter ad spending dropped 0.3 percent to $34.93 billion as top advertisers cut back on media as measured by TNS Media Intelligence.
TV spending dropped while advertising on the Internet jumped.
TV was down 2.7 percent to $15.6 million. A year ago, the Olympics were on NBC, which tends to boost TV advertising. Network TV was down 7.2 percent to $6.05 billion. The figure includes The CW and MyNetwork TV. A year ago, the figures include the WB and UPN.
Cable TV was up 6.3 percent to $3.8 billion, Spot TV was down 4.1 percent to $3.7 billion and syndication was down 5.9 percent to $987 million.
Spanish language TV was up 3.7 percent to $986 million.
Ad spending on the Internet rose 16.7 percent to $2.7 billion.
“After a sluggish January, the pace of advertising expenditures picked up slightly at the end of the quarter,” said Steven Fredericks, president and CEO of TNS Media Intelligence. Mr. Fredericks noted that the Olympics affected the comparisons to 2006, but said “after factoring out the incremental contribution of special events, it is apparent that core growth rates have slowed further from last year’s lackluster levels.”
Among the top advertisers, Procter & Gamble’s spending was down 8.6 percent, AT&T was lower by 19.2 percent and General Motors chopped 30.9 percent.


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