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VH1 Hopes Photog’s a ‘Click’

Jun 4, 2007  •  Post A Comment

With an eye toward building on the channel’s most watched quarter ever, VH1 has ordered eight episodes of the reality show “Click” from “America’s Next Top Model” producers 10 X 10 Entertainment.
The series will join an expanding roster of pop culture-based series on the Viacom-owned cable outlet.
The premise for “Click” is essentially “Top Model” in reverse. The upcoming series gathers aspiring photographers and challenges them to collaborate and create provocative images “worthy of specific, demanding high-fashion campaigns” within a limited timeframe in a variety of indoor and outdoor settings.
Fashion photographer Russell James will host as well as present the challenges and lead the judging.
The production company behind “Click” is led by Ken Mok, whose credits include The CW’s “Top Model” and “Pussycat Dolls Present: The Search for the Next Doll,” as well as VH1’s own “White Rapper Show.”
“Click” is expected to debut in the fall.
“When this show came along, even with Russell James attached to the project, we weren’t sure how interesting the process of photography would be to viewers,” said Brian Graden, president of entertainment for MTV Networks Music Group, which comprises VH1. “But what we saw was visually fascinating. In addition, anything dealing with pop culture and paparazzi can be interesting to us. For all these reasons, this show made perfect sense for VH1.”
The channel is heading into the summer on a roll. During the first quarter of 2007, VH1 scored its highest-rated quarter ever in prime time in the key 18-49 demo, marking a 25 percent improvement over year-ago numbers. In addition, the network averaged 839,000 total viewers in prime time for an improvement of 16 percent over first quarter 2006, marking the channel’s most watched quarter ever, according to Nielsen Media Research.
Leading the ratings charge this year was “I Love New York,” which drew 4.8 million total viewers to its season finale on April 2. Adding to that success, on the digital front the finale pulled nearly 1 million video streams on VSPOT during the first 48 hours following the finale. Show-related content on VH1.com hit 3 million page views during the two-day period, and more than 40,000 mobile text messages were received during the hourlong telecast.
Mr. Graden said he expected the channel’s growth to continue, especially with the amount of investment the network has committed to cultivate shows that matched VH1’s brand.
“I see the upside of VH1 as unlimited, and this can be seen not only through the audience growth but through great growth and interest on the ad sales side as well,” Mr. Graden said. “We obviously wouldn’t have such an aggressive development slate if we didn’t believe that this channel would continue that trend.”
He designed the network’s summer programming slate so there would be no lull in series launches. Among the series slated are “Rock of Love With Bret Michaels” and “Scott Baio Is 45 … and Single,” both of which will follow the love exploits of the ’80s icons. Both series debut July 15.
“Mission: Man Band” will premiere Aug. 6 with four “boy band” veterans—Chris Kirkpatrick (N*SYNC), Jeff Timmons (98 Degrees), Rich Cronin (LFO) and Bryan Abrams (Color Me Badd)—living together for a month, creating new music, developing a stage show and performing as a new pop group.
Scripted comedy “I Hate My 30s,” also debuting Aug. 6, is an ensemble series about struggling with the end of prolonged adolescence and the responsibilities associated with the start of one’s 30s.
Other series and specials lined up include documentary “Monterey Pop” on June 16, “Rock Doc: 1977” on July 21, “Rock Life” on Aug. 6 and the return of “The World Series of Pop Culture” on July 9.

45 Comments

  1. They came to my school to get people for the show. (I’m a photography major)
    I would never do it. Reality shows only make people look retarded and I do that well enough on my own, thanks anyway.

  2. I think it sounds great! It will be fascinating to watch how the photographers take their shots, what might be going through their minds and what they actually do to make the model look so good.
    Lots of people think they “just take pictures” –it’s art to be appreciated. As far as Victoria’s comment about looking “retarded”, that is the fun of the show. It lets us normies know that they are real people too, hence reality show. I’m looking forward to it.

  3. I agree with you Victoria, a teacher from my school (graduated w/ a degree in photography) sent me the information to submit my information. It would be a great experience, but it being a reality show, there’s going to be a lot of events that are just for the entertainment, not for the photography. I’ll watch it though lol, I just wouldn’t want to be in it

  4. VH1 show “Click” is full of s**t. They let a professional photographer to compete in a group of amateur photographers. His name is Dean Zulich and he is a professioanl photographer from Seattle, WA, with a degree in fashion photography. This is not right, what kind of “reality show” is this. He should not be in the show. Mr.Ken Mok should stop this.

  5. Hi Tom, per your request, I just stopped it,
    thanks
    Ken

  6. I applied as a lark and made it in for an interview. The casting director seemed very serious about finding people with exceptional talent and I asked the casting director if they had designed the show to make people look bad and he seemed genuine in his response to me that all they really cared about was finding someone that they could fork over some heavy advertising contracts to.
    Did you guys know that David Lachappelle was discovered by VH1!
    http://www.warrenleestudio.com

  7. After perusing the casting agency’s website, I responded to the Craigslist ad and promptly forgot about the whole thing until I received a voicemail, requesting a 5 minute video submission. I ignored the voicemail, and then, a month later, I received another voicemail, asking me to come to the VH1 offices for an interview the following day. I figured that if they were going to track me down despite it all, I might as well go in, so I met with a woman who was really quite cordial about the whole thing. Unfortunately, at the end of the day, I don’t want to be a fashion photographer, and that’s what they’re looking for, so I didn’t end up on the show, but I think the show would be an interesting platform for whoever wins the competition.

  8. i placed in a application with them, and never heard from them. I think they limited it to just west coast and new york people. Completely overlooking young students.
    I think this show is a going to be completely staged. glad I didn’t get a call.

  9. Tom, Dean Zulich does NOT have a degree in fashion photography. Whoever told you told is not telling the truth (I have known Dean for several years). He has a degree in commercial photography from Seattle Art Institute. Keep in mind one thing: Three years ago Dean didn’t know what the shutter speed was. Go to his website and check out his work. You’ll be impressed, especially if you consider how short his experience in photography is.

  10. Well, I know Dean too, he used to work doors at one of the bars, too bad that he didn’t win in the finals.

  11. dean did great….look how far he has come…and he doesn’t work doors anywhere, he finished the school…and you, on the other hand, probably are patronizing the same bars

  12. can someone please help me with victoria Thomas who is a casting director address and telephone number

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