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CBS Stations Keep ‘Trace’

Jul 15, 2007  •  Post A Comment

CBS-owned stations have signed on for a second cycle of Warner Bros.’ off-network hour “Without a Trace.”

Warner Bros. Domestic Television Distribution has renewed the weekly off-network broadcast syndication window of the drama for an additional two years, ensuring the series airs at least through the 2009-10 season. Among the 18 CBS stations on board in the deal are WCBS-TV in New York, KCBS-TV in Los Angeles and WBBM-TV in Chicago.

“We’re thrilled to continue to be in business with the CBS stations on ‘Without a Trace,’ one of the strongest-performing dramas in the off-network marketplace,” said Rick Meril, executive VP and general sales manager at the distributor. “In its first season in syndication, ‘Without a Trace’ has boosted stations to double-digit time period growth in key women and adult demos.”

Warner Bros. declined to comment on the terms of the transaction.

The “Trace” renewal is expected to pull in an additional $40 million for Warner Bros. over the course of the extension once it sells in markets across the rest of the country, according to analysts. The figure is said to be based on the strong rating produced by the series, which averages a 2.6 rating for its weekly syndicated airing.

In sweeps-to-sweeps comparisons, the series has helped boost ratings in numerous demographic categories, including a bump of 40 percent in women 18-49, 33 percent in women 25-54 and 17 percent in adults 25-54, according to weighted market averages from Nielsen Media Research.

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