MLB Gets a Jump on Post-Season Marketing

Jul 10, 2007  •  Post A Comment

October arrives a little earlier as Major League Baseball rolls out its post-season marketing campaign during the All-Star Game tonight on Fox.
The campaign, titled “There’s Only One October,” will feature actor-comedian Dane Cook highlighting great baseball post-season moments, as well as stories about current post-season hopefuls.
Ads will be featured on television, including Fox, TBS, CNN, ESPN, FX and TNT, as well as radio and in print.
Fox and TBS ads will be tailored directly to its network brands.
Also, the MLB-sponsored actober.com launches today, a site hosting video clips of post-season moments.
Fans will be able to use the footage, and develop their own “Actober” moments, with the possibility of winning World Series tickets.
This is the first time a professional major sports league has produced a user-generated content Web site.
(Editor: Romanelli)

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