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NBC Plans to Rehire ‘Apprentice’

Jul 6, 2007  •  Post A Comment

NBC plans to revive Donald Trump’s struggling reality series “The Apprentice” for midseason, sources said.
Under the leadership of newly installed entertainment co-chair Ben Silverman, the network is near a deal to bring back the veteran Mark Burnett-produced show for a seventh round.
Previous editions have dropped in the Nielsen ratings nearly every year, with last season averaging a paltry 3.1 among adults 18 to 49. Its first season averaged an incredible 10.1.
Former entertainment president Kevin Reilly has blamed last season’s performance on the show’s Sunday night timeslot, where it was paired with a similarly low-performing “Grease: You’re the One That I Want.”
In May, NBC unveiled its schedule for next season without including “The Apprentice.” Mr. Trump declared he was moving on from the program. But Mr. Silverman reached out to Mr. Trump soon after joining the network.
If the deal is completed in time, NBC hopes to announce the pickup at this month’s Television Critics Association press tour.
NBC had no comment.
(Editor: Romanelli)

3 Comments

  1. Oooh,
    The poor Donald, his casinos are in the gutter. He is history, on that front. So what NBC has new suits, again, and the net is turning to this loser. Good luck,
    The Gambler

  2. I think Donald Trump will once again say “You’re Fired” but not until next spring?

  3. NBC is in the ratings toilet and the best they can come up with is another season of Apprentice? Brilliant.

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