Logo

Sony Transforms Grouper Into Crackle

Jul 15, 2007  •  Post A Comment

Sony Pictures Entertainment is rebranding its Grouper video-sharing Web site as Crackle, seeking to draw aspirational producers who want access to the company’s Hollywood production resources. Sony purchased Grouper in August 2006 to get a foothold in the video-sharing craze that spawned industry giant YouTube. In transforming Grouper into Crackle, Sony executives said low-quality user-generated video isn’t a viable business. Crackle is trying to cultivate higher-quality submissions by giving Hollywood hopefuls access to industry executives, multiplatform distribution and cash incentives. Crackle’s competition includes several other online studios, including Veoh, Next New Networks, ON Networks and Michael Eisner’s Vuguru. “We have a unique offering that Veoh or any other start-up can’t match. We are part of a studio and we are going to use that,” Josh Felser, co-president and founder of Crackle, said.

7 Comments

  1. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂

  2. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  3. I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

  4. Excellent storie, it’s real amazing. I did a search on the subject and found mainly folks will consent with your blog. Thank’s for you advise.Welcome to my web site information about begin bass fishing.I feel you made some good points in features also.

  5. I am joyful to locate so loads of useful information here within the post, we need extend further methods in this regard, thanks for sharing

  6. Took me time toward examine every of the commentary, but I in fact enjoyed the piece of writing. It proved being in actuality helpful to me and I am positive to every one of the commenters here! It’s in general kind whenever you can not just be informed, but in addition entertained! I am constructive you had pleasant writing this write-up.

Your Comment

Email (will not be published)